Fairly traded cocoa products in New Zealand

This post contains a list of all the fairly traded cocoa products we are aware of for sale in New Zealand. To jump straight through to the list, click here, or read on to learn more about the issues first.

Cocoa is what started Just Kai!

Some years ago we were horrified to learn that every time we bought chocolate or other cocoa products we were paying people to enslave children. Children who had been trafficked to work on cocoa farms in West Africa, denied schooling, denied wages and ‘encouraged’ to work by being beaten with bicycle chains. In addition, low cocoa prices seem to drive many families to send their kids out to work, meaning those kids never get an education. Instead, they commonly work 12 hour days and are frequently beaten. It’s hard to get accurate figures of how wide-spread these practises are, but the 2018 Global Slavery Index estimates:

  • around 29,700 people (16,000 of them children) are enslaved on on cocoa farms in Ghana and the Ivory Coast - working without pay and unable to leave;
  • 1.6 million children also work on these cocoa farms (out of a total workforce of 5 million);
  • 1.4 million of these children are doing work hazardous to their physical health.

Given that 60% of all cocoa in the world is grown in Ghana and the Ivory coast and 1/3 of the workforce there are children, 1/5th of all cocoa is grown by children. Out of every 10 squares of chocolate you eat, 2 are the product of child labour.

In 2005 many US chocolate companies signed the Harkin-Engel Protocol committing to ending the worst forms of child labour. However, this protocol is non-binding and little has changed. As of 2015, many of the world’s largest chocolate companies are currently facing lawsuits for turning a blind eye to these issues.

Who would want to support all that??!!

The good news is, you don’t have to! You can, instead, choose to only buy fairly traded cocoa, chocolate and other cocoa products. The more consumers who make this choice, the fewer children will be enslaved and the more farmers will receive sufficient wages to be able to afford to send their kids to school.

Whenever you buy anything with cocoa in it, check the label: if it’s marked UTZ, Fairtrade or WFTO it’s fine*. Note that the UTZ certification has merged with Rainforest Alliance so will be replaced by the new Rainforest Alliance logo over the course of 2020-2021. Cocoa grown in Samoa is also fine: perhaps uniquely amongst cocoa growing countries, child labour, forced labour and the unsafe use of agrochemicals do not appear to occur in the cocoa industry there.

To help you find such products, we’ve compiled a list of fairly traded cocoa products currently available in New Zealand. Trade Aid products (which are all WFTO-certified) are mostly sold in their own shops (including their online shop). Many of the other products are widely available in supermarkets, although some are limited to more up-market supermarkets or health food shops. With a a bit of looking, you should be able to find more or less everything your heart desires!

\ You can read out comparison of Fairtrade and UTZ certification* here. The standards certified by WFTO are very similar to those for Fairtrade International, although the organisational structure required is very different. Trade Aid chooses to certify through WFTO in part as the bulk of their products are hand crafts and Fairtrade International do not currently have standards for those.

Fairtrade cocoa logos

World Fair Trade Organisation logo

Trade Aid logo

UTZ logo with an arrow going to the Rainforest Alliance logo.

Fairly traded cocoa products available in New Zealand

last updated: September 2020

Download as a pdf or jump to:

chocolate blocks

Trade Aid (World Fair Trade Organisation)

  • classic dark chocolate (55%)
  • pure dark chocolate (70%)
  • extra dark chocolate (85%)
  • rich milk chocolate (40%)
  • milk hazelnut (40%)
  • milk chocolate caramel crunch (40%)
  • dark raspberry chocolate (55% - amazing!)
  • dark chocolate with mint (70% - really good!)
  • dark chocolate with salt toffee crisp (70%)


  • KitKat chocolate blocks, all flavours, including:

    • family break
    • dark chocolate
    • chocolate whirl
  • Rolo block
  • Aero blocks:

    • milk chocolate
    • minty bubbles
    • caramel
  • Countdown own brand blocks:

    • white
    • milk
    • salted caramel
    • hazelnut
  • Nestle Crunch
  • Arnott’s blocks (chocolate inspired by their biscuit range):

    • scotch finger milk chocolate
    • butternut snap milk chocolate
    • wagon wheels milk chocolate
    • gingernut dark chocolate
    • iced Vovo milk chocolate

Note: Nestle milky bars (i.e. their white chocolate) bizarrely don’t contain cocoa butter, so you can buy them without worrying about the ethics of the cocoa supply chain. They taste fine, too :-) Some of their milky bars with ‘bits’ in (e.g. the ‘milk and cookies’ flavour) have cocoa in the bits. None of these are marked UTZ certified, so should be avoided.

Note 2: Most of the Whittakers range became certified through Rainforest Alliance in 2020. As part of the merger of Rainforest Alliance and UTZ they will transition to the new Rainforest Alliance logo and new certification rules by March 2021, at which point we expect to add them to this list.


  • Green and Blacks. NB only these three flavours - all the rest of the range is certified through Cocoa Life, an in-house certification that is much less robust:

    • milk
    • dark
    • 85% dark.
  • Wellington Chocolate Factory, all flavours, including:

    • raspberry milk
    • star anise milk
    • salted caramel dark
    • coconut milk dark
    • ANZAC dark
    • Fiji single-origin
    • Peru single-origin
    • Solomon Islands single-origin
  • Alter Eco (available in some New World and PakNSave supermarkets as well as Huckleberry and Naturally Organic shops), all flavours, including:

    • Deepest Dark Super Blackout (90% cocoa, vegan)
    • Superdark Crisp Mint (90% cocoa, vegan)
    • Deep Dark Blackout (85% cocoa, vegan)
    • Deep Dark Sea Salt (70% cocoa, vegan)
    • Deep Dark Salted Almonds (70% cocoa, vegan)
    • Deep Dark Salt & Malt (70% cocoa)
    • Deep Dark Salted Brown Butter (70% cocoa)
    • Deep Dark Salted Burnt Caramel (70% cocoa)
    • Deep Dark Quinoa Crunch (60% cocoa, vegan)
    • Deep Dark Crisp Mint (60% cocoa, vegan)
    • Dark Salted Coconut Toffee (47% cocoa)
  • Bennetto Chocolate, all flavours (which are also all vegan):

    • amaranth and sea salt
    • raspberry in dark
    • toasted hazelnut
    • mint and cacao nibs
    • orange with chilli
    • intense dark
    • coconut
    • coffee bean

Note that Pana chocolate has recently withdrawn from Fairtrade certification as of November 2019.

Note that Whittakers 250g milk and dark blocks no longer have Fairtrade certification as of April 2020

Can have either Fairtrade or UTZ certification

  • SoFree chocolate blocks sometimes have UTZ certification, sometimes Fairtrade and sometimes nothing - check the packaging! They do a range of vegan and/or sugar-free chocolate blocks including vegan ‘milk’ chocolate; purchase from vegan and health food stores.


chocolate bars

  • KitKat (UTZ), all flavours, including:

    • classic (various sizes)
    • chunky chocolate
    • chocolate fudge sundae
  • Pixie caramel (UTZ)
  • Smarties bar (UTZ)
  • Chokito (UTZ)
  • Nestle Aero bars (UTZ) all flavours, which are:

    • milk chocolate
    • minty bubbles
    • caramel
  • Vego (Fairtrade) vegan hazelnut chocolate bar, almond bliss bar (white chocolate) and nuts and berries bar

chocolate sweets

  • Trade Aid dark chocolate almonds (Trade Aid/WFTO)
  • Trade Aid milk chocolate cashews (Trade Aid/WFTO)
  • Nestle milk chocolate scorched almonds (UTZ)
  • smarties (UTZ)
  • Rolo and Aero bubbles share packs (UTZ)
  • Alter Eco (Fairtrade, available in organics shops such as Naturally Organic):

    • dark chocolate truffles
    • mint chocolate truffles
    • salted caramel truffles
    • sea salt truffles
    • silk velvet truffles
    • classic coconut dark chocolate clusters
    • cherry and almond butter coconut dark chocolate clusters
    • seeds and salt coconut dark chocolate clusters
  • Countdown milk chocolate almonds, sultanas, peanuts and licorice bullets (UTZ)
  • Vego (Fairtrade) vegan hazelnut pralines
  • Serious Popcorn dark chocolate drizzled popcorn (Fairtrade)
  • Allens lollies (freckles, fantales) (UTZ)

hot chocolate

  • Milo (UTZ)
  • Countdown own brand (UTZ)

    • hot chocolate
    • instant drinking chocolate (can mix with cold milk)
    • mocha
    • cappucino
  • Wild Bean Cafe (the cafes at BP petrol stations) (Fairtrade)
  • Trade Aid hot chocolate (Trade Aid/WFTO)
  • Kokako (Fairtrade)
  • Devonport Chocolates (Fairtrade) - comes in dark, classic and spicy variants.
  • Coffee Lala (WFTO)
  • Prima Roastery (Fairtrade)
  • Wellington Chocolate Factory (Fairtrade)
  • West Coast Cocoa (UTZ)

    • deluxe
    • dark deluxe
    • peppermint
    • caramel
    • mayan chilli
  • Douwe Egberts cacoa fantasy powder (UTZ) - available from office supply stores
  • Flying cup hot drinking chocolate (Fairtrade) - available from office supply stores
  • Hamodava Belgian hot chocolate (Fairtrade)
  • Allens Fantales hot chocolate (UTZ)
  • Aero hot chocolate (UTZ)


  1. Milo and Nesquik products other than actual drinking chocolate powders (e.g. cereal, muesli bars, drink boxes) don’t use fairly traded cocoa.
  2. Devonport Chocolates products other than their cocoa powder and hot chocolate also don’t use fairly traded cocoa.

cocoa powder and baking supplies

  • Trade Aid (WFTO):

    • cocoa powder
    • 55% chocolate drops (drops about 8-10mm across) * Countdown Essentials (UTZ):
    • milk and dark cooking chocolate
    • milk choc melts
    • dark choc chips
    • dark and milk chocolate buttons (and the white chocolate buttons are cocoa-free)
  • Countdown own brand (UTZ):

    • cocoa
    • dark choc chips
    • dark, milk, white chocolate drops
  • Nestle Baker’s choice (UTZ):

    • cocoa
    • cooking chocolate
    • choc bits (which come in dark, milk and white)
    • melts (also in dark, milk and white)
    • mini smarties
  • West Coast Cocoa (UTZ):

    • baking cocoa
  • Devonport Chocolates (Fairtrade):

    • cocoa
  • Pams Superfoods (Fairtrade - NB certification mark not displayed):

    • raw cacao powder

chocolate ice cream and frozen desserts

  • Ben and Jerry’s whole range (Fairtrade) including:

    • chocolate chip cookie dough (in both dairy and dairy free versions)
    • chocolate fudge brownie (astonishingly rich! Comes in dairy and dairy free versions)
    • various flavours with chocolate-coated toffee chunks, some also available dairy free
    • mint choc chip
    • coffee with choc-coated coffee beans
    • peanut butter and cookies (vegan)
  • NiceBlocks chocolate iceblocks (Fairtrade) - they do a bunch of other cool fair trade flavours as well :-)

Note that Little Island ice creams no longer use fair trade cocoa :-(

biscuits with chocolate

chocolate sauce and spread

  • Trade Aid chocolate sauce (WFTO)
  • Vego chocolate hazelnut spread (Fairtrade)
  • Countdown Essentials choc hazelnut spread (UTZ)
  • Esthers chocolate almond butter (made using WFTO certified chocolate from Trade Aid)

chocolate milk

  • Little Island chocolate coconut milk (Fairtrade).
  • make your own from UTZ-certified powders:

    • Countdown own brand instant drinking chocolate
    • Nesquik chocolate milk powder
    • milo

cacao nibs and beans

  • Pams Superfoods raw cacao nibs (Fairtrade - NB certification mark not displayed)

cocoa butter

  • Trade Aid (currently only available from Piko Wholefoods in Christchurch, but they do deliver throughout the South Island). (WFTO)
  • Pams Superfoods raw cacao butter (Fairtrade - NB certification mark not displayed)

toiletries and cosmetics

  • LUSH - WHERE MARKED (Fairtrade). LUSH sell a range of bath, body, face and hair products, many of which contain cocoa butter. Always check the ingredients list: if the cocoa is fair trade it will say so after the ingredient name, if it doesn’t it isn’t. Most of their cocoa butter is fair trade but the cocoa butter in 2-3 products isn’t; none of the other cocoa products they use (e.g. cocoa powder) are currently fair trade. The cocoa butter in three products comes from the incredible Comunidad de Paz de San José de Apartadó: check them out - I was humbled to read of their commitment to peace-making in very difficult circumstances and would love to support them. Search for your nearest LUSH store here.